Ascendiq identify trademarked for potential use in Cadillac’s electrical future


A brand new trademark submitting hints at one other potential identify for a future Cadillac electrical car.

Normal Motors just lately filed a trademark software for the identify “Ascendiq” with the USA Patent and Trademark Workplace (USPTO). The identify suits with Cadillac’s present model for EV identify, which makes use of names ending in “-iq.”

Cadillac goals to promote solely EVs by the top of the last decade, and is predicted to solely launch EVs from right here on out. The rollout has already began with the 2023 Cadillac Lyriq crossover, and can proceed with the Celestiq flagship sedan, due in 2024, seemingly as a 2025 mannequin.

Cadillac Celestiq concept

Cadillac Celestiq idea

Past these two fashions, Cadillac can also be anticipated to launch an electrical compact crossover for the 2024 mannequin yr, adopted by a mid-size crossover with third-row seats, and an electrical model of the Escalade.

Whereas Cadillac has three upcoming EVs with unconfirmed names, the Ascendiq submitting offers it at the least six potential logos to make use of. Logos for Cadillac Optiq and Cadillac Symboliq had been filed in 2020, adopted by Vistiq and Lumistiq in 2021. Cadillac additionally filed a trademark software for the Escalade IQL identify at the moment, hinting on the nomenclature for the Escalade EV.

Not each Cadillac seller is on board with the model’s electrical transformation. The automaker stated final yr that round one third of its sellers took buyouts relatively than committing to promoting EVs, which requires GM-mandated upgrades just like the set up of charging gear. GM is providing buyouts to Buick sellers as properly, however has indicated it will not supply them to Chevrolet sellers, and has remained mum on plans for GMC sellers.


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