Citroën has a brand new brand


Citroën’s well-known chevron brand has been up to date with a extra fashionable look to higher swimsuit the digital world, and followers can count on to see the brand new brand begin to seem on the French automaker’s manufacturing vehicles and ideas from about mid-2023.

Citroën’s brand has really modified many instances all through historical past, and the most recent model, the tenth iteration, is definitely a recreation of the unique design launched in 1919.

The historical past behind Citroën’s brand stems from one of many automotive world’s biggest improvements, and one that’s nonetheless utilized in nearly each automotive on the street at this time: the helical gear. Previous to the arrival of the helical gear, transmissions had been far more troublesome to make use of and had been usually unreliable. On prime of this they had been noisy and made the driving expertise uncomfortable for each drivers and pedestrians.

Citroën logo

Citroën brand

The helical gear modified all this, and gave us the sleek energy switch between gears we’re used to at this time. The brand resembles the herringbone sample of a double helical gear. In keeping with Citroën, firm founder André Citroën got here up with the emblem after being impressed by his unique metalworking firm which produced double helical gears.

Citroën’s new brand is being launched to mark the automaker’s altering focus away from internal-combustion vehicles and towards electrical mobility. There may even be a brand new slogan, “Nothing Strikes Us Like Citroën,” in addition to a brand new typeface to look in all digital materials, together with within the infotainment system of Citroën vehicles.

Different automakers to have just lately modified their logos embrace Buick, Common Motors, Lotus, Mini, Nissan, and Volkswagen.


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