Maserati has given up plans for an electrical version of his MC20 super sports car, with concerns about the inadequate demand of the buyer.
The news was first reported on March 6th by Evo, in which an official explanation of the car manufacturer moved into. And there is only a week after the parent company of Maserati Stellantis has announced 1.5 billion euros (approx. 1.63 billion US dollars) from Depreciation related to the brand.
“The project was stopped due to the current forecast for inadequate demand on the super sports car market for a battery electric vehicle,” the explanation said.
A year ago, Maserati wanted to aim Electric electric vehicles only sell by 2028 And had already started to eradicate his gas engines. The V-8 was discontinued last year. However, EV demand has grown more slowly than expected – and even declines in some markets.
2022 Maserati Mc20
Maseratis view appears bleakalso struggling with the sale of its gas -powered vehicles. The total turnover of the brand dropped from 26,600 vehicles in 2022 to only 11,300 in 2023. Maserati rose from a profit of 141 million euros (152 million US dollars) to 260 million euros in the same period ($ 281.5 million). The poor performance has caused rumors about A Potential sale of Maserati flare up again.
Maserati currently offers electrical versions of its cruel compact crossover and granturismo and grancabrio sports cars. In addition to the Electric MC20, Maserati had also planned full electrical versions of the next generation Quattroporte and Levante.
In view of the shift in market dynamics, the car manufacturer can rethink its strategy for the new Quattroporte and Levante. Many competitors have already declined to become fully electrical and now intend to continue selling gas -powered cars until the next decade.
