How the BMW 1500 saved the brand – 65 years of Neue-Klasse heritage
At the 1961 Frankfurt Motor Show, BMW’s legacy changed forever. Here the brand presented the first vehicles in its “New …
brand
BMW Group sales increased in 2025, but the BMW brand fell slightly
The BMW Group had a bittersweet 2025. On the one hand, sales of the core brand BMW and Rolls-Royce suffered …
Six years after discontinuation, BMW sold brand new 6 Series GTs
Do you remember the BMW 6 Series? We do that too, but it’s been years since BMW discontinued the model. …
BMW ALPINA is launching as an independent brand, with 7 Series models scheduled to appear in 2026
BMW has officially launched ALPINA as an exclusive independent brand under the umbrella of the BMW Group, opening a new …
ALPINA reveals how BMW ended up buying the brand name
Seemingly out of nowhere, the BMW Group announced in March 2022 that it would expand its portfolio by taking over …
Audi’s new AUDI brand for China unveils BMW iX competitor
BMW, Mercedes and Audi have been serving the Chinese market with special products for decades. Typically, these vehicles have a …
How BMW Mini converted from a fighting brand into a premium small car icon
The takeover of Mini by BMW at the end of the nineties was a gambling that would only pay a …
Which tariffs really mean for BMW prices and how the brand could progress
It is in the news, no matter where you look: the tariffs are (again) officially manufactured to all vehicles that …
BMW shows the brand new IX3 in hot weather tests
We cannot remember if there was so much hype about a new BMW, let alone an SUV. But the IX3 …
BMW builds the ultimate online museum for fans of its brand
BMW operates an official museum as part of its headquarters in Munich. For armchair travelers, however, the car manufacturer started …
