The LTX brand may indicate a new aftermarket GM V-8 block

General Motors took steps to protect the “LTX” name for use in engines designed for automobiles. A search of the United States Patent and Trademark Office database reveals that on Jan. 10, GM filed for trademark protection for LTX specifically for use on engines for “automobiles, SUVs, trucks and vans.” That’s just over a week … Read more

BYD launches premium EV brand YangWang with hypercar U9 and SUV U8

Chinese auto giant BYD last week launched new premium EV brand YangWang, tasked with targeting top European automakers like BMW and Mercedes-Benz. BYD also unveiled YangWang’s first two products: the U9 hypercar and the U8 rugged SUV during the launch event on Jan. 5. Both vehicles are based on BYD’s Yisifang platform, which features a … Read more

Sony-Honda EV brand called Afeela starts with sedan

The Sony and Honda joint venture tasked with bringing advanced, software-controlled electric vehicles to market used the backdrop of this week’s Consumer Electronics Show 2023 to launch new automotive brand Afeela. A prototype for Afeela’s first model, a sleek electric sedan with a digital dashboard and side mirror cameras, was also unveiled during Thursday’s launch. … Read more